Since strawberries are a member of the rose family, it is very susceptible to pests and diseases. It is crucial to spot abnormalities early and take countermeasures as soon as possible. Weather and temperature differences can also have a tremendous impact on flavour. We appropriately regulate fertilizer temperature and moisture levels while keeping an eye on the weather and the health of the strawberries to prevent a watery, thin taste.

After sampling white strawberries from all around the country, we discovered a kind known as Shinju-hime that has an especially sweet flavour and aroma. We received special permission from the breeder who created this variety to cultivate it. The Shinju-hime is a particularly white variety even when compared to other white strawberries, as even the rind and seeds are white. The sweetness and strong aroma are its distinguishing features, which resemble the sweetness of ripe peaches submerged in syrup. Even when fully ripened, the strawberry maintains its colourlessness. The skin may get a little pink when it gets exposed to strong sunlight, but this does not affect the fruit’s ripeness or sugar level. Because it’s challenging to tell when they’re fully ripened, unlike conventional strawberries, we have skilled employees that examine each of them carefully.

Let us introduce our signature souvenir, the Shunkaru. The Shunkaru is a unique strawberry treat created in Karuizawa using a patented method that quickly removes the water content at a low temperature of 40°C. The treat is made with no added sugar and maintains the intense colour, scent, and sweetness of fresh strawberries. You can enjoy the rich flavour of the fruit as if you were eating them as they are, while at the same time enjoying a new, light, crispy texture. We hope you come and try them out.